Tracking Links Guide

🔍 What Are Tracking Links?

Branded short links that attribute every click to the right source. Use them in ads, emails, social posts, podcasts, newsletters, communities — anywhere you share URLs.

🚀 Creating a Link

1. Go to Tracking Links page
2. Click Create Link
3. Fill in:
   • Destination URL — Where the link goes (required)
   • Campaign — Campaign name (e.g., "Spring Sale 2026")
   • Source — Where you're posting it (Meta Ads, Google Ads, YouTube, Substack, Whop, Skool, Newsletter, etc.)
   • Content — Optional: ad creative or variant identifier
   • Type — Ad (paid), Content (organic), or Bio (profile links)
   • Notes — Internal notes (not visible to visitors)
4. Slug is auto-generated (or customize it)
5. Click Create

📱 QR Code

Every tracking link has a QR code automatically generated as soon as the slug is set. The QR appears live in the create / edit modal alongside the URL preview.

• PNG download — 4× upscaled with white background, ready for print (posters, flyers, packaging, business cards).
• SVG download — Vector format, scales infinitely without quality loss.
• Filename — Auto-derived from the slug (e.g. book-a-call.png).

Scans of the QR resolve to the same tracking link, so geo / device / source attribution all flow through normally.

🔗 Link Format

https://analytics.ghostid.ai/l/your-site-slug/your-link-slug

https://go.yourdomain.com/l/your-site-slug/your-link-slug

📡 What Happens When Someone Clicks

1. Visitor clicks your tracking link
2. Ghost ID assigns them a visitor ID
3. UTM parameters are appended to the destination URL
4. Visitor lands on your site with full attribution
5. All their activity is tracked and attributed to this link/campaign

📊 Link Analytics

Click the Analytics tab on the Tracking Links page to see:

• Total clicks — Lifetime clicks on the link
• Clicks today — Last 24 hours
• Geographic breakdown — Countries and cities
• Campaign performance — Clicks by campaign across all links
• Source breakdown — Which platforms drive the most clicks
• Click timeline — Recent individual clicks with visitor details