Ad Truth Protocol
Ad Truth intercepts ad platform pixels in real time and compares claimed platform activity against what Ghost ID actually tracked.
đ¯ What It Intercepts
- Facebook pixel activity
- Google pixel activity
- TikTok pixel activity
- Snapchat pixel activity
- Reddit pixel activity
âī¸ Comparison Layer
- Shows side-by-side totals for platform-reported events vs Ghost-tracked events.
- Highlights mismatches at the event level for faster diagnosis.
- Helps isolate attribution inflation before budget decisions are made.
đ Discrepancy Detection
| Type | Signal |
|---|---|
| Missing Events | Platform shows conversions that Ghost ID did not observe |
| Over-Counting | Platform reports a higher event count than observed tracking events |
| Event Drift | Event names or mapped action types differ between systems |
đ Access & Plan
- Available in the dashboard at `/ad-truth`.
- Requires Pro+ plan access.
âšī¸
Use Ad Truth when platform numbers and observed on-site behavior do not match.