Goals

Goals are how you tell Ghost ID what counts as a win on your site. Some wins are single events (a form submit, a visit to /thank-you). Others are journeys — sequences of steps a visitor moves through (inventory → finance application → confirmation). Define one or many; Ghost ID measures completion and surfaces the named humans at every step.

🎯 What you can track

Single-step goals — count a single event (page visit, form submit, custom event).
Multi-step goals — track ordered sequences of up to five steps. Measure drop-off at each step and see which identified visitors are stuck where.
Auto-detected events — eight universal events Ghost ID monitors automatically with no setup. Save any of them as a goal in one click.

📡 Auto-Detected Events (no setup)

The moment the Ghost tracking script is installed, these events fire automatically. No code required on your site beyond the pixel.

Event	What triggers it
Form submissions	Any `<form>` element submitted on your site
Outbound link clicks	Clicks on links pointing to off-domain URLs
Email & phone clicks	`tel:` and `mailto:` link clicks
File downloads	Clicks on PDF, doc, or other downloadable file links
Booking link clicks	Clicks on Calendly, Acuity, and similar booking platforms
Confirmation page visits	Pageviews to `/thank-you`, `/confirmation`, and similar success paths
Identified visitors	Triggered by calling `ghost.identify(userId)` from your site code
Calls connected	Ghost Talk WebRTC calls answered

🧩 Step Trigger Types

Each step in a goal — single-step or multi-step — uses one of three trigger types.

Trigger	Use case
URL pattern	Visit to a specific path on your site. Choose exact, starts-with, or contains matching.
Auto-detected event	Reuse one of the eight universal events above as a goal trigger.
Custom event	Fire a named event from your site code with `ghost.track("event_name")`.

⚡ Custom Events — One Line of Code

To track an event we don't catch automatically, your developer adds one line on whatever trigger you care about:

// e.g., video reached 75%
ghost.track('video_75_percent_watched');

// e.g., finance application step 3 completed
ghost.track('finance_step_3');

Then create a goal with that event name. Ghost ID counts it the moment it first fires.

📈 Multi-Step Goals

A multi-step goal is an ordered sequence (up to five steps) a visitor moves through. Ghost ID measures strict-order completion within a 7-day window: a visitor counts as completed only if they hit each step in order. Drop-off is measured at every transition.

Visitors reached — how many made it to that step
Drop-off — what percentage failed to advance to the next step
Visitors at this step — names, companies, photos, and channels of identified humans currently at that step
Visitors who left — same intelligence for visitors who dropped off there

ℹ️

Multi-step goals are unique to Ghost ID — no other analytics tool can show you the named identified visitors at each step. That's the moat.

🚀 Quick Start Templates

We ship pre-built templates per industry — dealer, home services, agency, ecommerce, legal, healthcare. One click pre-fills a multi-step goal with sensible URL patterns for your site type. Edit any step before saving if your site structure differs.

📍 Where to find it

Manage all goals from the dashboard at /goals
Requires Pro+ via the conversionGoals feature gate
Maximum 20 goals per site (mix of single-step and multi-step)
Goal completions feed the Conversions dashboard, weekly reports, and attribution paths

Ghost Precision ID

Tracking Links