Attribution & Sources
How Ghost ID determines where your visitors come from:
đ Channels
| Channel | Definition |
|---|---|
| Direct | No referrer (typed URL, bookmark) |
| Organic | Search engines (Google, Bing, DuckDuckGo, etc.) |
| Social | Social platforms (Facebook, Twitter, LinkedIn, etc.) |
| Referral | Links from other websites |
| Email campaigns (detected via UTM or referrer) | |
| Paid | Paid ads (detected via UTM parameters) |
| Link | Ghost ID tracking links |
đ UTM Parameters
Ghost ID automatically reads UTM parameters from URLs:
Text
utm_source
utm_medium
utm_campaign
utm_content| Parameter | Meaning |
|---|---|
| utm_source | Where the traffic comes from |
| utm_medium | The marketing medium |
| utm_campaign | The campaign name |
| utm_content | The specific ad or content variant |
âī¸ First-Touch vs Last-Touch
âšī¸
First-touch: The channel/source that originally brought the visitor
â ī¸
Last-touch: The most recent channel/source before conversion
Both are tracked and shown on visitor profiles and revenue reports