Attribution Models
Compare multiple attribution models to understand how credit shifts across the customer journey.
𧎠Available Models
| Model | Logic |
|---|---|
| First Touch | 100% credit to the first recorded touchpoint. |
| Last Touch | 100% credit to the final touchpoint before conversion. |
| Linear | Equal credit distributed across all recorded touchpoints. |
| Time Decay | More credit to touchpoints closer to conversion time. |
| Position-Based | Heavier weight on first and last touch, shared middle credit. |
| Ghost Recommended | Proprietary weighting across all touchpoints. |
đģ Ghost Recommended
- Ghost Recommended is the proprietary model in the model selector.
- It weighs all touchpoints intelligently instead of single-point assignment.
- Designed to reduce first-touch and last-touch bias for planning decisions.
đŗ Revenue Attribution
- Connect Stripe, Shopify, or WooCommerce revenue streams.
- Revenue events are attached to touchpoint histories and model outputs.
- This enables model-by-model comparison using real transaction data.
đ Where It Lives
- Available at `/attribution` with a model comparison view.
- Requires Pro+ via the `fullAttribution` feature gate.
âšī¸
Use the same date window when comparing models to avoid false deltas.