Visitors & Profiles
👥 All Visitors Tab
- Searchable, sortable list of all visitors with pagination (50 per page)
- Columns: Visitor ID, Location, Score, Sessions, Pageviews, Time, Last Seen
- "Hot" badge for high-scoring visitors
- "Identified" badge when visitor has been linked to an email/name
- Filter by time range (24h, 7d, 30d, all)
- Click to expand or view full profile
💯 Visitor Score
How Ghost ID scores visitors (0-100):
| Rule | Points |
|---|---|
| Base | 10 points |
| 2+ sessions | +20 |
| 3+ sessions | +10 |
| 5+ pageviews | +10 |
| 10+ pageviews | +10 |
| 3+ minutes on site | +10 |
| 10+ minutes | +10 |
| Visiting high-value pages (pricing, checkout, etc.) | +25 |
| Being identified (email/name known) | +20 |
Score Labels
| Score Range | Label |
|---|---|
| 0-39 | Cold |
| 40-59 | Warm |
| 60-79 | Hot |
| 80-100 | On Fire |
🔍 Visitor Profile Page
Deep dive into any individual visitor:
Identity
Email, name, phone, company (if identified), Gravatar avatar
Location
Country, city, coordinates
Device & Intelligence
Type, browser, OS, plus Device Intelligence card showing ISP, platform, connection type, timezone, and languages. VPN badge shown when detected.
Buyer Journey (Ghostline)
Milestone-based timeline that tells the buyer's story from first visit to revenue. Instead of a raw event feed, you see meaningful moments:
- Discovery — How they found you (Google Ads, Organic, Direct, Referral)
- Browsing — Pages they viewed, grouped into collapsible clusters
- Engagement — Meaningful clicks (inventory, pricing, services)
- Intent — High-value page visits, form interactions, financing views
- Conversion — Phone calls, form submissions, bookings, Ghost Talk calls
- Identification — When anonymous becomes known (email captured)
- Revenue — Purchase amount attributed to this visitor
Toggle between Key Moments (default — just the highlights) and All Activity (full detail with browsing and engagement). Click any browsing cluster to expand individual pages.
Sessions
Chronological session history with entry/exit pages, duration, and pageview count
Attribution
First-touch and last-touch channel, source, campaign, UTM parameters
Revenue
Total revenue attributed to this visitor
🌐 Sources Tab
- Attribution breakdown by channel: Direct, Organic, Social, Paid, Referral, Email
- Campaign-level detail with visitor/session counts
- See which traffic sources drive the most engaged visitors